Tired of making the same dish over and over again? In the mood for some fresh ideas? FoodNetwork.com, the number one food website, is ready to show consumers just how fun and easy cooking can be with Food Network Cook Express, a compendium of bite-sized recipes designed specifically for mobile devices.
Produced by Airborne Entertainment, Food Network Cook Express is an easy-to-use mobile application containing high-quality recipes and helpful tips from some of the Food Network’s most celebrated chefs. More than just an electronic recipe book, Food Network Cook Express is an idea generator for busy cooks with an appetite for variety.
“Perhaps more than anything else we’ve done, ‘Cook Express’ is a ‘true’ mobile application, as its use is optimized when outside the home and on-the-go,” explained Airborne President Andy Nulman. “The fact that a brand as strong as the Food Network is tied directly to it adds additional credibility to the app’s already powerful functionality.”
Food Network Cook Express offers a convenient all-in-one recipe package for the harried after-work shopper or weekend meal planner. Budding chefs simply key in an ingredient, or search by category, and then scroll through an extensive list of the Food Network’s recipes. Each entry contains a full recipe, a list of ingredients, directions, cooking time and preparation time — a complete meal-prep package in your pocket! What’s more, a simple click sends the full entry right to the user’s email inbox at home. Favorite recipes can be bookmarked and accessed later with a simple click. Users also benefit from Chef Tips, a library of zesty hints and insights from top Food Network culinary experts. Finally, Food Network Cook Express is equipped with a complete programming schedule, which allows fans to search for show times for their favorite Food Network programs while on the go. You’re never far from the Food Network with Food Network Cook Express.
“We’re pleased to offer a wireless application for our loyal fan base of home cooks,” said Beth Higbee, vice president of new media at Food Network. “Wireless allows us to go beyond TV and website to combine instant communication with truly useful content.”
Food Network Cook Express is available through Get It Now from Verizon Wireless. Subscription charges for the application on Verizon are $2.49 per month, with new recipes and tips added regularly. Download charges for Get It Now applications vary and airtime charges apply when browsing, downloading and using certain applications. Customers need a Get It Now-enabled handset and Verizon Wireless digital service to access the Get It Now virtual store.
About Food Network
FOOD NETWORK (www.foodnetwork.com) is a unique lifestyle network and website that strive to surprise and engage its viewers with likable hosts, personalities, and the variety of things they do with food. The network is committed to exploring new, different, and interesting ways to approach food – through pop culture, adventure, travel – while also expanding its repertoire of technique-based information. Distributed to more than 85 million U.S. households and five million website users, Food Network ranks first among ad-supported cable networks on year-to year subscriber growth and first among food websites. With headquarters in New York City and offices in Atlanta, Los Angeles, Chicago, Detroit and Knoxville, Food Network can be seen internationally in Canada, Australia, Korea, Thailand, Singapore, the Philippines, Monaco, Andorra, Africa, France, and the French-speaking territories in the Caribbean and Polynesia. The E.W. Scripps Company (NYSE:SSP), which also owns and operates Home & Garden Television Network (hgtv.com), Do It Yourself (diynetwork.com), and Fine Living (fineliving.com), is the manager and general partner.
About Airborne Entertainment
Airborne Entertainment is the leading turnkey mobile publisher, creating, deploying, distributing and managing the most compelling mobile games and entertainment for the world’s most recognizable media and consumer brands. Airborne Entertainment distributes its specialty channels and programs to all top-tier wireless carriers, reaching nearly 100% of all enabled mobile subscribers in North America. For more information, please visit Airborne Entertainment.
About Verizon Wireless
Verizon Wireless is the nation’s leading provider of wireless communications. The company has the largest nationwide wireless voice and data network and 37.5 million customers. Headquartered in Bedminster, NJ, Verizon Wireless is a joint venture of Verizon Communications (NYSE:VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web at www.verizonwireless.com. To receive broadcast-quality video footage of Verizon Wireless operations, log onto www.thenewsmarket.com/verizonwireless.
About Get It Now
Get It Now from Verizon Wireless puts a virtual software store inside a wireless phone. Customers with Get It Now-capable phones can download applications over the air and purchase them from their phones. getTXT, getIM and getEMAIL help customers stay in touch and communicate with others. getGAMES keeps customers entertained, while getGOING applications, made for today’s mobile lifestyle, offers restaurant location services with maps, directions and more. View and share digital photos with getPIX, check out Web cams with getFLIX or identify incoming callers by assigning a unique ring with getTONES. getALERTS keeps customers informed while getBROWSING lets them access the Web from their wireless phone.
